品牌策略研究所

『廣告』一詞的中英定義
1.一種宣傳方式。將商品用文字、圖畫宣告於大眾，或登載於報章雜誌，或經由電視、收​音機的傳播，或印成傳單小冊散發，以『招引顧客，推銷貨物』。
2.任何形式的公告。其目的在直接或間接幫助『銷售商品』，或幫助主義、學說或觀念的​流傳。
3.Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services.
4.a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
5.advert any public notice, as a printed display in a newspaper, short film on television, announcement on radio, etc, designed to sell goods, publicize an event, etc
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現在的廣告很重視『招引』這二字(最好順便能得個創意獎)
至於能不能『推銷貨物』，口頭上是不會說不管
不過，接案子的過程中
應該會聽到廣告是幫助銷售的最佳方式